What’s the Hype with Hydroflasks?

Hydro Flasks. The vibrant and trendy water bottles that many young adults carry around. But why do SO many people buy these? Really they’re just insulated water bottles that, in all honesty, are a bit overpriced. Despite this, the company’s sales have skyrocketed and the Bulletin reported in 2016 that the brand itself was worth $210 million.

Hydro Flask was founded by Travis Rosbach and Cindy Morse, a couple at the time who were determined to fix the problem of drinks becoming lukewarm too rapidly. But the company didn’t become noticed until CEO Scott Allen invested in Hydro Flask in 2012. From there, sales increased drastically. According to Inc. 5000, the company grew 1,487% in a three-year growth period, which meant the company went from being worth $2 million to $35.6 million during the years of  2011-2014.

Yet these statistics don’t describe the major appeal to teens. After conducting a small poll on Instagram, I discovered that about 71% of high schoolers own a Hydro Flask. I also created a survey asking why these bottles were so popular. Some of the responses included, “Convenience, liquid stays hot or cold for long amounts of time, they’re better for the environment” and “hHonestly, I think it’s the need to be accepted. If you have a Hydro, you’re popular.”

One student even commented, “The stupid trendiness. The societal norm to own them.”

Basically the main points teens made were that Hydro Flasks are very insulated, trendy with a wide variety of colors, and durable.

In conclusion, Hydro Flask has made a huge name for itself and captivated many demographics with their  various styles and sizes. Teenagers are especially vulnerable to buying this product, as they are eager to jump on the trend to “fit in.” But in the end, Hydro Flasks are a valuable invention worth investing in to keep you happy, healthy, and hydrated.