Not a Thrift Store is a business that resells vintage clothing while operating through a bus traveling across different states in the US. The shop is meant to encourage environmentally friendly consumerism by selling second-hand clothes and creating a positive shopping experience. It appeals to a wide audience because of its unique venue and business methods. They also had company merchandise they sold outside and a place for customers to take photos. There were almost fifty teenagers and young adults lined up and chatting with excitement in line outside the bus before the store even opened, hoping to be one of the first to enter. The employees interacted with the group by asking questions, playing music and games, and creating a positive environment. Not a Thrift Store coming through Fruita provided a platform for people to connect and discover inspiration. They stayed open for almost five hours and sold nearly all of the available stock. The environment is super positive as it also fosters a community of people with similar interests that encourage each other to express unique styles.
Junior, William Stenhouse who visited not a thrift store shared why he loves thrifting “It’s a way to find items that reflect who I am, the items in the bus are some that I won’t see anyone else wearing. They are unique to me.” Will said he stood in line for about half an hour before he entered the thrift bus and he walked out with five items.
Fruita was the first stop of many as they were going across the state of Colorado with a large stock of clothes they found thrifting and shopping. Vintage resellers tend to have higher prices than the average thrift store, but Not a Thrift Store’s prices were very reasonable. This is because not a Thrift Store creates its inventory by searching for Unique pieces that will be appreciated by new owners. They’re promoting eco-friendly practices across the state by giving New Life to pre-loved clothing and encouraging others to do the same. not a thrift store appeals to the current trend of vintage fashion and how clothing can be reused for years.
Not a Thrift Store has social media accounts for fostering a sense of community. They have an Instagram page where customers can tag them wearing their finds, creating a space not only for engagement but a community where individuals can feel a part of something bigger with people who appreciate similar interests.
